Graphic artists are not only relegated to designing websites. Many are tasked with designing and redesigning logos for businesses. Although most people are aware of the expensive logos that many national and international corporations use to represent them in trade, every business needs to have a logo.
Logo design is where new graphic artists can utilize their skills and let them shine. However, it is difficult for new and unknown graphic artists to book a significant amount of logo work, so many have been turning to design marketplaces and contests to exhibit their design skills.
These design contests allow potential clients to have access to countless talented graphic designers. The contests work by permitting a client to post a specific design job and the designers bid on the job and demonstrate some of their work to the client.
The client then selects the winning artist and the work starts. A lot of the design contests revolve around logo design and redesigning logos. That is because even though many businesses will try to create their own websites, few are able to create a logo they are happy with.
Thus many business owners are in need of logo design or logo redesign but are short on funds. This is when they turn to a marketplace willing to host designers to enter a design contest for the privilege of creating a logo that will wow their client.
Logos are important because they tell the general public about the business with a quick snapshot. Logos are the company’s brand and its face and a bad logo can hurt a company’s brand by confusing customers or preventing them from being able to accurately see the logo.
Designers who are able to demonstrate to their potential clients that they can create a simple and effective logo that packs a punch will come out on top of the competition. However, logo design competitions can be difficult for the entries.
It is common for some of the industry’s top graphic designers to enter a competition to continue to validate their skills. This makes it harder for smaller designers to get a leg up on the competition for the more serious clients.
It has been known that major internationally recognized companies have used design competitions instead of opting to hire traditional creative firms to update their design needs. Thus, the competition can become heated with many entries showcasing the best of their talent and innovation to the big brands.
Yet, there are many other elements of a design competition which allows graphic artists to shine. There are also competitions for designing web sites, posters and even labels for packaging.
The label packing competitions are great for designers that love to express unlimited creativity options or have an affinity for stunning fonts. People underestimate the power of packaging, but those designers that can create beautiful packing can get a product sold quickly.
Yet, all contests are not created equal and designers should use discernment to decide which ones to enter. They should opt for contests that play to their strengths as well as having a lower number of creatives on the site.
Some marketplace sites host tens of thousands of creatives on their site and it is easy for good designers to get discouraged next to designers with dozens of years of experience and a strong portfolio.
Instead the newer designers should go for smaller competitions to allow themselves to hone their skills and learn which methods work in garnering clients and which methods do not. Smaller competitions yield large results in teaching creatives about the design market and what skills will take a new designer to the top of his or her field.